WOM marketing known as “word of mouth” marketing, is the best umbrella term to describe our activities. We're not interested in using old fashioned and unrealistically expensive mainstream methods, where the ratio of value and quality against price is enough to make the biggest client's jaw drop – we're leading the way with a new generation of cutting edge marketing strategies and technologies, in complete contrast to the more ordinary and mainstream ATL campaigns that are the everyday norm in this sector. We're talking about an infinite range of different categories and then some; from buzz and guerilla marketing to incredibly effective use of social networks etc, but again why limit ourselves to these stereotypes. That’s why we've come up with our own name – a new name for a new beginning - Whatever marketing.
However, for clarity of our services, we have identified a few basic tools:
Event marketing – the foundation of our portfolio. Fresh ideas and stunning execution are the main reasons for the satisfaction of our clients, and also the origin of our several extraordinary awards to date.
Consulting – We will analyse your brand or product and then create a complex and unique strategy of different activities - this leads to an effective use of marketing, tailor made for your business.
Trade marketing – Most of the success of the product depends on the one who sells it. According to the research, more than 70% of the customers decides what to buy in the shop, not before. We can help you with inventing your marketing stratégy through the combination of CRM activities by natural motivation of the retailers, instore promo, desplay settings, category management and so on. We work with the time proven methods implemented in a fresh ways. We can help you to differentiate from your competition not only in the eyes of the customers, but also in the eyes of those who sell your products.
Opinion Leaders program – we will come up with specific ambassadors for your brand, who in turn will be able to positively influence the behaviour of your target group towards your brand.
PR – We will prepare your PR strategy and its implementation for the real market in the most natural and sophisticated way. Thanks to our in depth experience in Media Relations, we can always guarantee a high quality editorial for your business.
Viral – We will distribute your brand/product through all current communication channels (youtube, social networks, email, etc…) in such a seductive way, that the users themselves make sure that your message is everywhere and it quite literally becomes viral.