Projects
Submitter:
Samson 1795
Project:
Re-entering the market with Samson beer and launch of Samson Radler in outdoor activities
Contract brief:
To introduce Samson products in a fresh way to a new target group.
Implementation: Traditional beer from South Bohemia remembers the times when Americans didn’t fight with Czech breweries for registration marks and when the taste was stronger tool than any marketing. But those times have long passed. The history hasn’t taken it easy with Samson beer either, but the better future is planned for it. After a great renovation of Samson brewery that helped the quality of brewing process and an investment in repositioning and rebranding of the company, Samson is now ready to re-enter the market with great young energy yet very mature taste. We are building a strong image of the brand that is also based on a new fresh beer drink “Radler” available with various flavours. We are teaching Czech guys to play dangerously addictive game “beerpong”. It was not a coincidence that we launched this activity on a biggest freeskiing and snowboarding events in Czech republic – such as O’neill Soldiers and Burton Spindl Spring Session, which helped us to introduce Samson through the best skiers and opinion leaders with a speed of an avalanche.
Submitter:
O'Neill Europe
Project:
Premiere of Australian Fighting Fear film with after party.
Contract brief:
Introduce this surfing video to Czech audience and also show, that Prague was chosen as the only city in Central Europe for this premiere for the right reasons.
Implementation: How would you transfer a nice sandy Australian beach atmosphere to chilly weather of Prague? Only by working with fresh new ideas. The campaign was based on the communication through social media. Thanks to this campaign, we increased the number of visitor of our client’s fan page on Facebook and increased the interaction on this page by 300%. Part of the concept was to manage a press conference with the actors and director of the film. The premiere was based in a professional movie theatre. We invented and launched a radio spot that also helped the total number of visitors. Tram stops re-named after the name of the film Fighting Fear (based in premiere and after party location) or a surfer in neoprene and surfing board as a navigation point – this guerrilla marketing on the day of the event connected all the communication channels. The after party became legendary already. Besides the top DJs, there was the director of Fighting Fear – Kid Mac DJ-ing at the party himself. This premiere was evaluated as the best stop in the European Tour.
Submitter:
MËTSA TISSUE
Project:
Launch of a new product "Tento Herbal" on Czech market
Contract brief:
Introduce this new product to customers in a fresh non-traditional way.
Implementation: Launch of the new Tento Herbal toilet paper started in DM drugstores in 7 shopping centers around Czech Republic and lasted for two days. The most important part of this project was the direct contact with the customers. The precise execution and perfect logistics was also the key for a successful event. In these two days we addressed hundreds of people and increased the sales of the product by 1500%. Everyone who bought Tento Herbal toilet paper also received a gift, which was also the mascot of the launch – a little plushy squirrel.
Submitter:
Prazska Sprava Nemovitosti
Project:
Azalkova townhoueses
Contract brief:
Introducing residential project Azalkova townhouses to public.
Implementation: With our business partner Comunica, we have organised an opening party for residential project Villahouse Azalková for our client PSN (Prazska Sprava Nemovitosti). We have arranged visits to various apartments with professional house agents throughout the whole night for potential buyers. Apart from the flats, all guests could also visit the private garden party with a distinctive catering and special magicians performance of famous Czech comedian Richard Nedved. Trendy location with a combination of originality of each one of the flats was attractive for various celebrities who were mainly interested in the flats with a great rooftop terraces with an amazing view. This residential project has already won several architectural and public prizes, which makes this address even more special.
Submitter:
Red Bull Czech republic
Project:
Red Bull presentation at Designblok 2011
Contract brief:
Creative visibility of chilled Red Bull cans at Designblok 2011
Implementation: Czech branch of Red Bull Company annually presents that Red Bull revitalizes your body and mind and creative thinking in general on Designblok - the biggest celebration of design, art and fashion in Central Europe. We have participated on the last year’s success by inventing special presentation for Red Bull that has catapulted them into the nominees for the best installation of Designblok. We were ready for this challenge again this year. With a participation of Viktor Rosinsky (organiser of Secret Wars) and Andrej Boleslavsky (CIANT) we established a variety for originally a British concept – Canvas Cooler, where different artists and designers are transforming Red Bull Coolers into various art works right in front of the visitors. Each day of the Designblok (that usually lasts for a week) there was one cooler designed in a special and original way. One of the coolers was left plain white for the whole time of the exhibition for one special reason. Each one of the visitors could express his creative mind with projecting different geometrical objects on this cooler via camera through videomapping technique, which was connected to the projector. This interactive showroom was also popular for a DJ’s performances and several parties.
Submitter:
Red Bull Czech republic
Project:
Red Bull Final 5 golf tour 2011
Contract brief:
Strategic step realization of Red Bull‘s entry into the Golf department with a main focus on the functional side of this energy drink by implementation special event Red Bull Final 5 on allready established tournaments around Czech republic.
Implementation: How many times have you had a good round going, only to make mistakes over the last 5 holes? The final 5 holes in a round of golf are statistically where golfers of all levels tend to make mistakes due to physical and mental fatigue. Red Bull, tried, tested and used by tour players worldwide, is proven to benefit golfers. The Red Bull Final 5 is a competition implemented in O2 Adventures golf tournament series, which rewards the player with the best score over the final five holes.
Submitter:
PSJ Invest
Project:
All Night Long Breakfast
Contract brief:
Concept for an opening party of an unique Project Main Point Karlín.
Implementation: After working on the construction of an administration building for several years in Prague 8 Karlin, the developer wanted to finish this project by a decent celebration. Nobody planed to leave before the sunrise, so we came up with an idea of all night long breakfast. The austere space of the future lobby was transformed into the best club in Prague for this one special night. Unconventional combination of ligts, videomapping, design furniture, top DJs, and great execution of the bar, catering with molecular mixology, and sunglases that you could dig out f a big ice cube, were what made this event unforgettable.
Submitter:
Jägermeister
Project:
Jägermeister Party Tour 2011
Contract brief:
Complete execution of Jägermeister Party Tour
Implementation: Since May 2011 we have been executing after parties for this party king crowned by autlers. Theese parties always take place after extreme sports competitions, which are very popular around the whole Czech republic and are always full of young openion leaders, that need to be tought what is good. Although the majority of marketing agencies would not be brave enought to even visit any of the parties, organising them is something quite natural for us.
Submitter:
Red Bull Czech republic
Project:
Red Bull Night Race
Contract brief:
How can you create and bring the atmosphere of Formula 1 closer to the customers? The answer is the Red Bull Night Race. This is unique project, where you can try to change the tyres of real model of Red Bull Racing Formula 1.
Implementation: This project must have been effectively executed, according to relatively high costs because of the monopost rental. Red Bull Night Race Tour went around top 10 czech and 7 slovakian clubs in one month. Total numbers of competitors are 270 teams, which involves more than 10.000 actively participating people. Our company was responsible for the complete execution and logistics and led this project to the top bars around Czech republic and Slovakia.
Submitter:
Red Bull Czech republic
Project:
Red Bull Pit Stop
Contract brief:
To take the Red Bull Night Race concept, that has been asigned for the night clubs, and transforme it to a new concept that would work in retail.
Implementation: Red Bull as a company is well known for its inovative marketing and interesting activities, that give its brand an unusual vibe. Nevertheless, its Trade Marketing Departement has always been on the conservative side. Therefore it has been quite a prestigious task for us to change this. We have organized 6 stops in a cooperation with Red Bull's top local business partners. Total numbers of directly addressed customers are 1500 and each stop has also created an expected „word of mouth“ effect. Thanks to a great timing we were also capable to support launch of multipack limited edition „World of Red Bull“, this time with the topic of a world champion: Sebastian Vettel.
Submitter:
Red Bull Czech republic
Project:
Red Bull Art Of Can Workshop
Contract brief:
Red Bull requested for concept focused on the presentation of this year's highlight - Red Bull Art Of Can on spring's biggest fashion show CODE:MODE
Implementation: As long as CODE:MODE is the biggest fair of independent fashion and jewellery designers in Central Europe. It’s held twice a year in Prague and more than 20.000 people visit it, we knew we had to come up with something special. We created a workshop, where people could try how to make jewellery out of a Red Bull can. This workshop was supervised by one of the most talented jewellery design students of the Institute of Art and Design – Tereza Houdková, who taught the people how to make rings, earrings, pins and necklaces. More than five hundred people were leaving with their hand made original Red Bull jewels and thousands more were at least curiously observing what was created in the workshop and received the information about the upcoming event.
Submitter:
Skydive Arena Letnany
Project:
Skydive Arena Opening
Contract brief:
The biggest and the most modern device of its kind in central europe: Sky Dive Arena had its great opening in the end of May 2011. Wind tunnel in this center is the only circular glass flight chamber in the world. It has daimeter of 4,3 metersand an overal height of an unbelievable 14m. How to introduce Skydive Arena to Czech audience?
Implementation: We have organized this great opening for present and possibly future business partners. The Sky Dive center includes also a fancy restaurant and a congress rooms, so the aim and an important task was to invite company members mostly, who are also „opinion leaders“ or „trendsetters“ in their comunities with the combination of young perspective managers. So the whole night was a great place where you could try very new adrenaline aktivity as well as a place of natural networking and B2B. Visitors could feel what it is like when the wind blows at a speed of over 270 km/h.
Submitter:
Red Bull Czech republic
Project:
To come up with an idea for a presentation of Red Bull‘s Best Ad Contest and its realization on a Design Blok 2010 exhibition.
Contract brief:
The goal was to involve the visitors of this exhibition in the Red Bull Best Ad Contest competition in a creative way.
Implementation: We wanted to create an inviting environment for the visitors by a projection of the most famous Red Bull adverts. In this creative mood they could think about their ideas for a new Red Bull advert. For the projection we used more than a hundred retro TVs – mostly from the time when RB was building its position on the market – in the 1980’s. This projection was on for the whole week of this exhibition. Other activities: drawing in sand and a projection of this work on the wall in real time, a bar made of TVs and a complete setup of sound system.
Nominated for the best installation prize in DesignBlok.
Submitter:
Red Bull Czech republic
Project:
Red Bull sport and cultural events
Contract brief:
Top quality presentation of the company‘s brand on the events supported by Red Bull. High standards of presentation are the most important thing for this world wide trend setter in event markting.
Implementation: Complete presentation setup for Red Bull on various events supported by this company, mostly extreme sports events (Downhill, SK8, Whitewater) or music festivals. Preparation and supervision of the bars, implementation of the brand (for example on the racing track) with a focus on generating enough of the media outcomes. Proactive cooperation and coordination with the promoters.
Submitter:
Hennlich Engineering
Project:
Dancing presentation of a company in Expo Mokrá 2010 / Brno
Contract brief:
To make an impression on the clients by a non-traditional presentation.
Implementation: We focussed on the presentation of the products and their use, but in an unconventional way. Particularly on the utilization of a spray system to reduce the level of dust as far as possible. A dance group made a special choreography for this event. They were dancing in the middle of a quarry in their rain coats while the dust was washed down by the special spray system. We were also in charge of the bar with cocktails, DJ and the sound system.
Submitter:
Copacking Service
Project:
5th anniversary of an establishment of a company
Contract brief:
The concept for a topical celebration for an aniversary its realisation.
Implementation: A topical night with a theme of the puppet theatre took place in the high-class restaurant La Veranda near the Old Town Square in Prague. The script for the play was based on the story of the company and was written and promoted by professional puppeteers as a tribute to this extraordinary czech tradition. The hand carved puppets were given to the key business partners as an original gift from the company.
Submitter:
Jet Bull betting company
Project:
The Past meets The Future party
Contract brief:
The Jet Bull betting company wanted to arrange a party for its Top business partners on account of entering the Czech market during the International Gaming conference that took place in Prague in 2010.
Implementation: A topical night with a theme of the puppet theatre took place in the high-class restaurant La Veranda near the Old Town Square in Prague. The script for the play was based on the story of the company and was written and promoted by professional puppeteers as a tribute to this extraordinary czech tradition. The hand carved puppets were given to the key business partners as an original gift from the company.
Voted as the seventh best global party in the gaming world.
Submitter:
Red Bull Czech republic
Project:
Red Bullywood Film Festival
Contract brief:
Company's x-mas party in the style of the famous Film Festival in Karlovy Vary.
Implementation: We wanted to create an unforgettable and unique atmosphere. The party took place in a Thermal Hotel in Karlovy Vary and evoked the atmosphere of the real film festival. The annual showcasing of the company’s work was presented as an Academy Awards ceremony. Neither the red carpet nor the DJ were missing, with dancing performances on different movie themes, catering and a concert by a local band. Chill out rooms with the projection of various movies and all the bars were based on the themes of famous movies.